The Effective Use of Promotional Codes To Boost Web Conversion
Promotional codes are mostly used in many ecommerce sites especially here in Singapore. Due to rapid changes in the ecommerce markets, most of these sites are using promotion codes to attract and retain their customers. Some of the popular ecommerce sites that offer their shoppers with monthly promo codes are like Lazada and Zalora.
Promotional codes are some alphanumeric strings mostly used by online stores to attract and retain
their customers. This is an online marketing strategy that provides customers with some discounts off their total purchase to entice customers to complete the online purchase. Promotion codes are also commonly known as discount codes or discount coupons. Usually, the Lazada coupon code or promotion code is a combination of letters and numbers.
Are Promotional Codes Effective?
The answer to this question is definitely a “yes”. Promotional codes work effectively in boosting eCommerce conversion. When a discount coupon or promotional code is issued, the customers find it useful because they will buy products at low prices. It is also beneficial for the online store since it helps to generate the sales revenue.
The promotional code works well with both old and newly acquired customers. When you give a customer promo code, he or she will feel special. This act creates loyalty to many customers.
Benefits Associated with Promotional Codes
Promotional codes are sharable
Here in Singapore, when a customer shares a Lazada promo code or Zalora promo
code, it increases the probability of getting a high number of customer referrals.
Increased brand loyalty
Many e-commerce companies such as Zalora provide their customers with Zalora discount code.
These promotions always happen especially during the holidays to create brand loyalty to their customers. Research shows that there are many Lazada and Zalora online buyers in Singapore.
It enhances tracking
Promotional codes are easily tracked. This coupon tracking helps the online store to know which promotion code has been redeemed and the one that has been ignored.
Types of promotional codes
Majorly there are four types of promotional codes. These promotional codes are:
1. Private promotional codes. These are promotional codes that are used to target a particular type of groups specifically. These codes can be used to attract new buyers of the product.
2. Restricted promotional codes. These codes are commonly used to target a particular person. Example, this code can be sent toa buyer as a gift for being a loyal customer for an extended period.
3. Public promotional codes. These codes help the online stores to attract new users and also to retain the old ones.
4. Singapore credit card promo codes. Conventionally, credit cards are commonly used as a mode of payment in the online shopping. This provides an excellent opportunity for the credit card companies to offer Singapore credit card promotions to the holders of their credit cards.
These unique benefits are used to target various types of customers, who are provided by their companies with some unique codes. Example, an online store such as Lazada can offer their customers with attractive credit card promotion when they purchase a product using a specific credit card.
Conclusion
Today, e-commerce world is highly competitive. This is a call to all the online stores who do not use
discount coupon codes. Online stores are benefiting more with the use of promotional codes by attracting many customers who increase their order value. When the order costs increases, the online store draws sales traffic hence increasing their profit.